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Turn family interest into enrolment

Protect pupil numbers by helping more families
choose your schools.

Capture interest through your website, social media and recruitment campaigns. Follow up automatically to help families choose your school.

Simple for school teams, with central control for trusts. 

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Create interest in enrolment

Help families feel confident choosing your school

Families who enquire or attend an open day may still be considering several schools. Automatic follow-up with information, invitations and application reminders gives them more reasons to choose your school.

Ready-made communications reduce the workload for school teams, while trusts can coordinate activity centrally without losing each school’s identity.

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Nurture relationships with prospective families

Practical tools to turn interest into applications

School and trust registration forms 
Capture interest from your website, social media and recruitment campaigns. Families can register for an individual school or select schools through a trust-wide form. 

Ready-made, automated email journeys 
Welcome families, share school information, promote open evenings and send application reminders. Prepared content gives staff a starting point without building campaigns from scratch. 

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Reach out to every prospective parent

Manage campaigns for every school

Central campaign management 
Trust teams can manage email journeys across every school in the trust and decide what schools can personalise. Each school retains its branding and local information. 

Additional updates and invitations 
Share school news or upcoming events with registered families. Schools can contact their own families, while trusts can send announcements across selected schools. 

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See who's interested in your schools

Track each prospective family

Prospective family records 
Find registered families by intake year, review their communication history and see their stated intention to apply. Schools see their own records and trusts have visibility across schools. 

Application intent questionnaires 
Ask whether your school is a family’s first, second or third choice, or whether they do not intend to apply - and understand the strength of expressed interest. 
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Monitor interest for every school in your trust

See where pupil recruitment needs attention

School and trust reporting
Schools can monitor their registered interest and application intent, while trust teams can compare these across schools. See how registered interest compares with the same point in previous intake cycles to help identify where recruitment needs attention. 

Invitations for existing contacts
Upload an existing email list and invite families to register. Once they complete the form, they join the relevant school and intake journey. 

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For trusts

Lead pupil recruitment centrally and support every school

Use your central team’s expertise to strengthen pupil recruitment across the trust, without adding more work for individual schools.

  • Reduce duplicated work across your schools. Manage recruitment activity centrally instead of expecting every school to build its own campaigns and follow-up.
  • See where interest is likely to turn into applications. Compare registered interest and families’ stated application intent across schools, giving you an earlier indication of where recruitment is strong and where pupil numbers may be at risk.
  • Act before interest is lost. Focus additional promotion and support on schools that need it, while there is still time to influence family choice.
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For schools

Help more families choose your school

Give interested families reasons to choose your school, without needing marketing expertise. Ready-made emails and automatic follow-up keep families engaged while reducing work for your team.

  • Spend less time chasing individual families. Add your school information once and use editable template emails to maintain contact, encourage visits and remind families when to apply.
  • Show families what makes your school distinctive. Use your branding and local information in follow ups. Add news, achievements and event invitations to bring school life into focus.
  • Have better informed conversations. See the communications families have received and their stated intention to apply, giving staff useful context for further contact.

Connect pupil recruitment with the whole parent relationship

ReachMoreParents connects pupil recruitment with the wider parent relationship – from first interest through to ongoing communications and insight.

Schools build stronger relationships with families, while trusts gain the oversight to coordinate activity and support every school.

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UK-based support

Why schools and trusts choose ReachMoreParents

The right strategy needs the right partner. That's why we support every school and Trust from implementation through to long-term success.

Education specialists
Focused exclusively on helping schools and trusts strengthen parent relationships and recruit more pupils.

Onboarding that delivers
Designed to maximise parent adoption and help every school realise value quickly.

Support beyond the platform
From data optimisation to direct parent support, we're with you every step of the way.

98% onboarding satisfaction
Because great technology deserves an exceptional customer experience.

Frequently asked questions

How does ReachMoreParents connect recruitment activity with family follow-up?

Schools and trusts share a registration form through websites, social media, email and recruitment campaigns. When families register, their details are organised by selected school and intake year, ready for automatic follow-up. This turns initial interest into ongoing contact while families consider their options.  

How does keeping in touch help families choose a school?

Families may consider several schools before applying. Relevant follow-up helps them understand a school’s offer, encourages visits and builds confidence in their choice. Application reminders prompt the next step. Trusts can coordinate this centrally to support consistent follow-up across their schools. 

Can a trust run pupil recruitment campaigns centrally?

 Yes. Trust teams can manage shared email sequences, add communications and send announcements to families at selected schools. Each school’s branding and local information appear in its emails, extending central expertise while reducing the need for schools to run campaigns individually. 

Can schools personalise trust-managed communications?

Yes. Trust teams decide which emails schools can personalise and which remain centrally controlled. This combines a shared approach with flexibility to reflect each school’s strengths. Standalone schools can adapt the email content themselves. 

What can trusts see across their schools?

Trust teams can compare registered prospective pupil numbers, communication stages and stated application intent by school and intake year. Comparisons with the same point in previous intake cycles help teams investigate changes and focus recruitment support. 

Do school office staff need marketing experience?

No. Ready-made email sequences provide a starting point, and automatic sending reduces manual follow-up. Staff maintain school information, such as the prospectus, open evening dates and application deadline. Trust teams can manage campaigns on schools’ behalf. 

Can schools only see their own prospective families?

Yes. Schools see families who have registered interest in their school and their stated preference for it. They cannot see those families’ preferences for other schools. Trust teams have visibility across their schools to coordinate activity and support. 

What does application intent tell schools and trusts?

It records whether responding families say a school is their first, second or third choice, or that they do not intend to apply. These responses help inform recruitment activity. They are stated intentions, not confirmation of submitted applications or secured places. 

Can schools and trusts invite existing contacts to register?

Yes. Schools and trusts can upload an existing email list and invite contacts to register. School invitations use a school-specific form; trust invitations let families register interest in more than one school. Contacts join the relevant follow-up journey once they register.

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