Turn family interest into enrolment
Protect pupil numbers by helping more families
choose your schools.
Capture interest through your website, social media and recruitment campaigns. Follow up automatically to help families choose your school.
Simple for school teams, with central control for trusts.
Create interest in enrolment
Help families feel confident choosing your school
Families who enquire or attend an open day may still be considering several schools. Automatic follow-up with information, invitations and application reminders gives them more reasons to choose your school.
Ready-made communications reduce the workload for school teams, while trusts can coordinate activity centrally without losing each school’s identity.
Nurture relationships with prospective families
Practical tools to turn interest into applications
School and trust registration forms
Capture interest from your website, social media and recruitment campaigns. Families can register for an individual school or select schools through a trust-wide form.
Ready-made, automated email journeys
Welcome families, share school information, promote open evenings and send application reminders. Prepared content gives staff a starting point without building campaigns from scratch.
Reach out to every prospective parent
Manage campaigns for every school
Central campaign management
Trust teams can manage email journeys across every school in the trust and decide what schools can personalise. Each school retains its branding and local information.
Additional updates and invitations
Share school news or upcoming events with registered families. Schools can contact their own families, while trusts can send announcements across selected schools.
See who's interested in your schools
Track each prospective family
Find registered families by intake year, review their communication history and see their stated intention to apply. Schools see their own records and trusts have visibility across schools.
Application intent questionnaires
Ask whether your school is a family’s first, second or third choice, or whether they do not intend to apply - and understand the strength of expressed interest.
Monitor interest for every school in your trust
See where pupil recruitment needs attention
School and trust reporting
Schools can monitor their registered interest and application intent, while trust teams can compare these across schools. See how registered interest compares with the same point in previous intake cycles to help identify where recruitment needs attention.
Invitations for existing contacts
Upload an existing email list and invite families to register. Once they complete the form, they join the relevant school and intake journey.
For trusts
Lead pupil recruitment centrally and support every school
Use your central team’s expertise to strengthen pupil recruitment across the trust, without adding more work for individual schools.
- Reduce duplicated work across your schools. Manage recruitment activity centrally instead of expecting every school to build its own campaigns and follow-up.
- See where interest is likely to turn into applications. Compare registered interest and families’ stated application intent across schools, giving you an earlier indication of where recruitment is strong and where pupil numbers may be at risk.
- Act before interest is lost. Focus additional promotion and support on schools that need it, while there is still time to influence family choice.
For schools
Help more families choose your school
Give interested families reasons to choose your school, without needing marketing expertise. Ready-made emails and automatic follow-up keep families engaged while reducing work for your team.
- Spend less time chasing individual families. Add your school information once and use editable template emails to maintain contact, encourage visits and remind families when to apply.
- Show families what makes your school distinctive. Use your branding and local information in follow ups. Add news, achievements and event invitations to bring school life into focus.
- Have better informed conversations. See the communications families have received and their stated intention to apply, giving staff useful context for further contact.
Connect pupil recruitment with the whole parent relationship
ReachMoreParents connects pupil recruitment with the wider parent relationship – from first interest through to ongoing communications and insight.
Schools build stronger relationships with families, while trusts gain the oversight to coordinate activity and support every school.
UK-based support
Why schools and trusts choose ReachMoreParents
The right strategy needs the right partner. That's why we support every school and Trust from implementation through to long-term success.
Education specialists
Focused exclusively on helping schools and trusts strengthen parent relationships and recruit more pupils.
Onboarding that delivers
Designed to maximise parent adoption and help every school realise value quickly.
Support beyond the platform
From data optimisation to direct parent support, we're with you every step of the way.
98% onboarding satisfaction
Because great technology deserves an exceptional customer experience.
Frequently asked questions
How does ReachMoreParents connect recruitment activity with family follow-up?
How does keeping in touch help families choose a school?
Families may consider several schools before applying. Relevant follow-up helps them understand a school’s offer, encourages visits and builds confidence in their choice. Application reminders prompt the next step. Trusts can coordinate this centrally to support consistent follow-up across their schools.
Can a trust run pupil recruitment campaigns centrally?
Can schools personalise trust-managed communications?
What can trusts see across their schools?
Do school office staff need marketing experience?
Can schools only see their own prospective families?
What does application intent tell schools and trusts?
Can schools and trusts invite existing contacts to register?
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