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Campaign Manager

Role: Digital Campaign Manager
Location:  Hybrid remote, with three days a week in our Loughborough office (UK-based)
Reports to: CEO

Overview

You will plan, deliver and optimise multi-channel campaigns that generate high-quality new business enquiries. Digital is the primary engine (paid, email, website journeys, automation), supported by events and exhibitions as key lead-generation touchpoints. You’ll work closely with the Content Manager, CRM Manager and Sales to ensure campaigns are well-targeted, measurable and continually improving.

 

Key responsibilities

Campaign planning and delivery

• Plan and run integrated campaigns aligned to lead-gen KPIs (MQL/SQL)

• Produce clear campaign briefs (audience, proposition, channels, timelines, KPIs)

• Align with Sales on targeting, follow-up and feedback loops

 

Digital execution and optimisation

• Manage paid social, PPC, email marketing and campaign journeys

• Build/optimise landing pages and conversion paths (CRO)

• Create and run automation workflows and nurture sequences

• Test and optimise to improve CPL, CVR and ROI

 

Events & exhibitions (lead gen focus)

• Own event/exhibition campaign planning, promotion and follow-up

• Drive pre-event promotion (email, paid, website, social amplification)

• Support on-the-day lead capture processes (forms/scanning/tracking)

• Manage post-event follow-up and track conversion and ROI

 

Insight, reporting and collaboration

• Track performance and lead quality, including MQL→SQL conversion

• Produce regular reporting and actionable insights for stakeholders

• Work with the CRM Manager on segmentation, lead scoring, lifecycle stages and data quality

• Monitor SEO performance and optimise campaign pages

• Use GA/GA4 to analyse behaviour and improve journeys/conversion

 

Skills, experience and attributes

Essential

• Proven experience running performance-led B2B campaigns (SaaS/education desirable)

• Strong hands-on capability email, automation and social advertising

• Experience using Hubspot or similar CRM

• Confident using GA/GA4 and campaign reporting to drive optimisation

• Experience supporting events/exhibitions within a lead-gen strategy

• Collaborative, organised, commercially minded; comfortable working with Sales and partners

 

Desirable

• A/B testing and experimentation mindset

• Experience measuring event ROI and pipeline contribution 

• Familiarity with lead capture tools and event follow-up workflows

 

What success looks like

• Consistent flow of high-quality enquiries and strong MQL→SQL conversion

• Measurable ROI across digital and event activity

• Continuous improvement in conversion rates and campaign efficiency

To apply, send your CV and a cover letter to: geoffremove.jones@wetrapduc.com