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The complete Parent Relationship Management platform for schools and trusts

One connected platform. Every stage of the parent relationship.

ReachMoreParents brings pupil recruitment, parent communications and parent insight together
giving schools practical tools and trusts visibility across every school. 

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Attract

Build awareness and capture prospective family interest

Show families what makes your school distinctive by managing website updates and social media from one place. Promote open days and turn family interest into enquiries you can follow up.

  • Keep website news and events current
  • Manage school and trust social media from one place
  • Coordinate and share content across schools
  • Promote open days and recruitment campaigns
  • Capture prospective family enquiries
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Enrol

Turn family interest into enrolment

Manage every prospective family from initial enquiry onwards. Automate nurture and follow-up communications, tailor messages to each stage and see how families are progressing towards admission.

  • Capture and manage prospective families
  • Automate follow-up campaigns
  • Send communications tailored to each stage
  • Monitor your enrolment pipeline
  • Track progress from enquiry to admission
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Engage

Build stronger relationships before, during and after admission

Give incoming and current families one connected parent experience. Share relevant communications through a trust- or school-branded app, while bringing together the everyday services parents use throughout their child’s time at school. 

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Measure

Turn parent insight into action

Bring pupil recruitment, engagement, satisfaction and reputation data together in trust-wide and school-level dashboards. Understand performance, identify risk and target support where it can make the greatest difference.

  • Trust-wide and school-level dashboards
  • Pupil recruitment pipeline and conversion insight
  • Parent feedback and satisfaction surveys
  • Engagement and reputation monitoring
  • Cross-school benchmarking
  • Identify risk and target additional support
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Connected workflows, not disconnected tools

ReachMoreParents connects everyday activity across the parent relationship, helping schools turn interest into action and maintain continuity before, during and after admission. 

Turn open-day interest into ongoing engagement
Promote an open day through your website and social channels, capture family enquiries and automatically begin a follow-up campaign, without rebuilding contact lists or moving information between systems. 

Support prospective families towards admission
Keep each family’s details, interests and stage in one place. Send relevant communications, monitor their progress and identify families who may benefit from additional follow-up. 

Continue the relationship after admission
Move naturally from prospective and pre-admission communications into the same branded parent experience used for school news, attendance, parents’ evenings, timetables and everyday engagement. 

Connect local activity with trust-wide insight 
Give schools practical tools to manage families locally while trust teams compare recruitment pipelines, parent engagement, satisfaction and reputation across every school.

Practical for every school. Visible across your trust.

ReachMoreParents gives schools the flexibility and practical tools to manage their families locally, while providing trust teams with
the oversight and coordination needed to support every school.



Schools can...

  • Manage local websites and social channels
  • Promote open days and capture family enquiries
  • Track and nurture prospective families
  • Communicate with pre-admission and current families
  • Provide a school-branded parent app
  • Manage attendance, timetables and parents’ evenings
  • Gather feedback and monitor parent engagement

Trust teams can...

  • Coordinate pupil recruitment across schools
  • Share campaigns, content and communications
  • Monitor prospective-family pipelines across the trust
  • Provide one consistent trust-branded parent app
  • Compare parent engagement, satisfaction and reputation
  • Benchmark performance across schools
  • Identify risk and target additional support

Discover how ReachMoreParents can help you attract more families, manage prospective pupils and build stronger relationships with parents — all through one connected platform.

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UK-based support

Why schools and trusts choose ReachMoreParents

The right strategy needs the right partner. That's why we support every school and Trust from implementation through to long-term success.

Education specialists
Focused exclusively on helping schools and trusts strengthen parent relationships and recruit more pupils.

Onboarding that delivers
Designed to maximise parent adoption and help every school realise value quickly.

Support beyond the platform
From data optimisation to direct parent support, we're with you every step of the way.

98% onboarding satisfaction
Because great technology deserves an exceptional customer experience.

More about our support

Trusted by many

We're proud to work with

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Diverse Academies
Matrix Academy Trust

Frequently asked questions about ReachMoreParents

What is a Parent Relationship Management platform?

A Parent Relationship Management (PRM) platform helps schools and trusts manage relationships with prospective and current families in one connected system. ReachMoreParents’ PRM brings together pupil recruitment, parent communications and parent insight, from helping families discover a school and following up their interest to engaging them throughout their child’s education. Schools get practical communications tools for everyday use, while trust leaders gain central visibility and coordination to support pupil recruitment, strengthen reputation and protect pupil numbers across their schools.  

How does a Parent Relationship Management platform support schools and trusts?

A Parent Relationship Management (PRM) platform builds on everyday parent communications to manage relationships with both prospective and current families. It combines targeted messages, school news, translation and parent app services with tools to attract families, capture enquiries and follow up interest.

Connected dashboards bring recruitment, parent engagement and satisfaction insight together, helping schools improve relationships and trusts benchmark performance and target support. By connecting these capabilities in one system, a PRM enables schools and trusts to coordinate the complete parent journey, strengthen reputation and support enrolment.

How is ReachMoreParents different from a school communications app?

A school communications app typically focuses on keeping current parents informed. ReachMoreParents is a Parent Relationship Management platform connecting everyday communications with pupil recruitment and parent insight across the complete relationship, from a family first discovering a school, through enquiry and admission, to ongoing engagement and advocacy.

It combines websites and social media, prospective family management and automated follow-up with a branded parent app and everyday communications. Connected school and trust-wide dashboards bring recruitment, engagement and satisfaction insight together, helping leaders coordinate activity, benchmark schools and target support, all within one system.

Why would a school or trust need ReachMoreParents if its MIS already includes parent communications?

An MIS primarily supports school administration and may include basic parent communications. ReachMoreParents is a specialist Parent Relationship Management platform built specifically to help schools and trusts recruit pupils and strengthen parent relationships.

It connects everyday communications and feedback that support engagement, satisfaction and advocacy with tools to attract families, manage enquiries and automate follow-up. Trust-wide dashboards and central campaign management help leaders benchmark schools and coordinate support. Alongside your MIS, this brings the complete parent journey into one system, helping turn prospective interest and positive parent experiences into enrolment and recommendations.

How can ReachMoreParents help schools facing declining enrolment?

Schools cannot control how many children live locally, but they can influence how families discover, choose and recommend them. ReachMoreParents helps schools build awareness, sustain prospective families’ interest and strengthen the parent relationships that support reputation and recommendations.

By showing where enquiries are not progressing or parent engagement needs attention, it helps schools act earlier and trust leaders direct support where it is needed. This gives schools and trusts a practical, informed way to compete for a smaller pool of pupils and protect enrolment.

How does the platform help turn prospective family interest into enrolment?

ReachMoreParents connects the steps between a family’s initial interest and their progress towards enrolment. For example, a school can promote an open day through its website and social channels, capture enquiries and automatically begin a follow-up campaign. Staff can keep each family’s details, interests and stage together, send relevant information and identify where personal follow-up would help. Timely follow-up helps schools answer questions, address concerns and build families’ confidence in their choice, guiding them towards the next step, from attending an open day to applying for a place.

How does engaging current parents support school reputation and pupil recruitment?

ReachMoreParents connects everyday communications with engagement and satisfaction insight, helping schools identify gaps and strengthen relationships. Positive experiences can encourage recommendations to prospective families. 

This makes engagement with current parents part of a wider approach to school reputation and pupil recruitment. 

What can a trust manage centrally, and what stays with individual schools?

ReachMoreParents enables trust teams to coordinate recruitment, share campaigns and content, provide one consistent trust-branded parent app and compare performance across schools. Central teams can monitor prospective family pipelines, create and run prospective family follow-up campaigns across schools, benchmark parent engagement and satisfaction and identify where additional support is needed. Individual schools can manage local content, promote open days, follow up with families and deliver everyday parent communications. This supports a shared trust-wide approach while retaining school identity and the flexibility to respond to local families.  

What can school and trust leaders measure through the platform?

ReachMoreParents brings recruitment, engagement, satisfaction and reputation data into school-level and trust-wide dashboards. Leaders can monitor prospective-family pipelines and conversion, understand parent engagement, review feedback and satisfaction and benchmark schools across the trust. These insights help answer practical questions: where might families need more follow-up, which schools need engagement support, and where could successful practice be shared? Schools gain insight to improve local activity, while trust teams can use a consistent view to prioritise support and resources.

Take a strategic approach to pupil recruitment