The Challenge
Highfields Primary School, located near the centre of Leicester, is home to approximately 370 pupils and 55 staff members. With 90% of its families being ESL (English as a Second Language), the school struggled to engage parents through traditional communication methods like emails and texts.
"Before ReachMoreParents, we primarily used emails and texts to reach parents. We often found that these methods of communication didn’t sufficiently ‘reach’ our diverse parent base at all." says Dave Nimmo, Business Manager at Highfields Primary School.
These methods often failed to reach the diverse parent base effectively, creating a significant language barrier that hindered parental involvement. The school needed a more inclusive and visually engaging communication system to bridge this gap.
Not only is it arduous and time-consuming to type out and send multiple emails, but the lack of visual imagery made it difficult to communicate clearly with ESL speakers. As a parent myself, I know how frustrating it can be when effective two-way dialogue fails – it certainly doesn’t make you feel engaged and inspired!”
The Solution
Seeking a solution to their communication challenges, Highfields Primary School turned to Weduc's ReachMoreParents platform. The decision was driven by the platform's ability to offer visual and multilingual content, making it accessible via smartphone apps and other platforms.
The school quickly realised the potential of ReachMoreParents and implemented it to enhance school-parent communication. The platform's intuitive design and multilingual support allowed parents to access school updates easily, engage in two-way communication, and feel more connected to their children's education.
The Results
The implementation of ReachMoreParents has revolutionised parental engagement at Highfields Primary School. The platform achieved a 100% teacher uptake, ensuring that all staff members were actively utilising the software.
“No one else does parental engagement as well as ReachMoreParents does. We would recommend it without a doubt to other schools.”
The school witnessed a significant increase in parental engagement, as parents found it easier to access school updates and communicate with teachers. The metrics speak for themselves: with a pupil count of 370, a staff count of 55, and 90% of families being ESL, the platform has successfully bridged the language gap and fostered a stronger connection between the school and its community.
"As Highfields Primary School continues to go from strength to strength, we are delighted that parents are now fully engaged and on board with our journey.”
Most importantly, Highfields pupils are now benefiting from higher levels of parental engagement and involvement. The simplicity and user-friendliness of the system mean that it is accessible to parents from all walks of life, ensuring that even the most ‘hard-to-reach’ families feel a valuable part of the school community.
If you want to find out more about how ReachMoreParents can help your school, call us on 01509 221 349. Or send us a query here. You can also take a look at our web pages to see what we can do for primary, secondary, independent schools, and trusts.
