The Challenge
Previously, the school used a mix of SMS texts, letters, their website, and various other platforms to communicate with parents. This fragmented approach often led to confusion and required a lot of follow-up from staff to ensure messages were read and acted upon. Despite their best efforts, only around 80% of parents engaged with these communications and often only after repeated reminders. The school recognised the need for a single, streamlined solution to bring all parent communications, payments, and information together in one place.
The Solution
After considering various options, Seabrook Primary chose ReachMoreParents because it offered everything parents needed in a single app - messages, forms, meal ordering, and payments. The setup process was smooth, supported by valuable training and responsive customer service.
Staff quickly found the platform easy to use on a day-to-day basis. They especially valued the ability to tailor messages to specific classes or groups, ensuring parents only received relevant updates instead of being overwhelmed by general school-wide notifications.
"Our parents like that they are not bombarded with everything about the school as the communications are tailored to their specific class/ year group." Judith Beech, Administrator at Seabrook Church of England Primary School
They like it - not bombarded with everything about the school as tailored to their specific class/year group
The Results
The new system had a significant positive impact on the school community. Parents responded very positively to receiving tailored updates that were specific to their child’s class or year group. This targeted communication meant they were no longer overwhelmed by messages about the entire school and instead felt more connected to what mattered most to them.
"Communication is key so that parents are engaged with all the activities and events taking place in school. With everything on one app they can access everything they need from their mobiles."
Integrating trip payments and meal ordering directly into the communication platform also made a real difference. Parents found it easier to pay promptly, which in turn reduced the administrative workload for staff and ensured better participation in school events and activities.
Day-to-day sharing also improved greatly. Teachers could quickly and easily share updates about what children were doing in class, which helped parents feel more involved in their child’s learning and daily school life.
Additionally, the school was impressed by the quick response and support from ReachMoreParents when their previous payment partner withdrew unexpectedly. The team moved swiftly to set up a new payment solution, ensuring that parents experienced no disruption to the service.
Seabrook Church of England Primary School set out to solve a common but important challenge: how to keep parents truly informed and engaged without overwhelming them. By choosing ReachMoreParents, they streamlined communication, improved parental participation, and made school life simpler for staff and families alike.
Discover how ReachMoreParents could help your school transform parent engagement today.
