Why does reputation matter?
The UK Government is projecting a 10% reduction in pupils coming into primary education over the next 4 years and whilst the numbers in secondary schools are declining more slowly, these declines in primary pupil numbers will ultimately filter through into secondary education.
How do you ensure you are the school of choice in your community?
Beyond branding
The reputation of your school is built around how you communicate with your parents, pupils, staff and your local communities. Your school’s brand is more than your logo or your colour palette on your website – it’s how the outside world perceives you.
How do you ensure that your school communications are hitting the mark and building a strong relationship with your parent communities? Do you have the controls in place to provide consistent communications regardless of who is creating and sending the communications?
Effective communication fosters trust, engagement, and loyalty, ultimately enhancing the school's brand and reputation.
Having the right tools to enable you to deliver highly targeted, relevant and timely communications are essential.
Our aim is to provide you with the tools to underpin your communications with all of your communities.
Getting your parent’s attention
Do your communications hit the mark?
Our research shows that whilst most schools felt they worked hard to communicate with parents, schools are struggling to get parents to engage with the communications that they send.
There were a number of elements of feedback that we believe could help schools to better engage parents.
- Communications should be targeted – “Is it for me?”
- Communications should be relevant and be useful to me – “does it add value to me?”
- Communications should be timely – “Is it in time for me to action?”
Communicate with purpose
Grow your school's reputation
Effective school communications are essential to building a strong reputation and maintaining meaningful engagement with parents. By targeting messages carefully, schools ensure content is relevant and more likely to be read.
Managing the frequency of messages is equally important. To many can lead to fatigue, while too few may leave parents feeling disconnected. Separating critical school updates from general news allows families to prioritize what matters most.
Our research showed that 97% of parents regularly read school communications delivered via an app, and 45% of schools using in-app messaging as their primary channel report ‘excellent’ communication with parents.
To elevate your school's communications and reputation, incorporate engaging content like videos and photos that reflect the school's positive environment. Move beyond routine notices and strategically plan messages that shape how parents perceive your school.
A steady, purposeful “little and often” approach is more effective than infrequent, overloaded newsletters. Establish a termly communication schedule and regularly assess engagement metrics to ensure your messaging is not only reaching parents. but resonating with them.
Do you have the tools for consistent, targeted, and timely messaging?
We support schools in transforming communication to improve relationships and protect their reputation.
We’re the only provider that offers all of this in one powerful, easy-to-use solution:
- Automatic, routine parent surveys to track opinion and satisfaction over time
- A real-time communications dashboard showing parent reach, engagement, and sentiment
- Centralised school communications and systems in one secure, user-friendly app
- A dynamic parent newsfeed that delivers messages in a clear, engaging format
- Simplified management of all channels, including your website and social media
- Separate message streams so parents can easily distinguish key updates from general school news
Reputation Starts with Communication
Make Every Message Count
Our system makes it easier to manage all your communication channels; website, app, and social media from one central platform, ensuring consistent messaging and saving valuable time.
This streamlined approach helps build trust and credibility with parents, reinforcing your school’s reputation.
Our dedicated parent support line further reduces school workload while keeping families connected and supported. With the ability to reach more parents than any other system, your messages won’t go unnoticed. Backed by secure, stable, and future-proofed technology, our platform evolves alongside your school’s needs.
Full integration with all leading MIS and the option to include an integrated school website ensures your school presents a polished, professional image, ultimately strengthening your reputation in the parent community.
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